Using the message of each of the new songs, the inspirational-pop band is releasing 11 video segments to tell a through-the-generations story covering five decades in a family's life.
"We thought, let's create a movie that builds around the songs," said lead singer-songwriter Mark Hall. "Not a music video, but about people just living their lives with the songs simply in the background."
The tunes on their "Only Jesus" release offer backdrops for the video segments.
One recently issued video features the song "In the Hands of the Potter." In the storyline, a granddaughter follows in her ill grandmother's footsteps by taking up pottery and art (watch online). It continues the family story established in the previous six episodes.